In the previous post, I offered an explanations of why social goods are the bottom line for the public sector. In order to create social goods, social energy and organizational capital are necessary. Organizational capital is the everyday “ making the donuts stuff” – staff, funds, etc. But social energy, well it is:
- The mojo
- The special sauce
- The “secret” why did this turn out so well “ ingredient
- It is a part of the social change formula
Social energy has been the driving force that has made possible every advance made in society
~Leaders who make a Difference by Burt Nanus and Stephen Dobbs.
As leaders, you want to see it as an avenue and a way for you to move your causes forward.
How is it made
It is created through human relationships. We connect to each other. Then we connect to causes. Finally, we combine our relationships with our causes to move social change forward. If we believe in the cause enough; we will maximize all of our relationships to make change happen.
Right now, we are so lucky to have many ways to build human relationships. There are numerous points of entry ( Facebook,Twitter, LinkedIn, E-mail, and IRL – in real life). We can make friends and contacts through all of these avenues. For many of us, we use these social media applications as a way of expanding people’s knowledge about our causes and also motivating them to join us. They provide repeated chances to build a community.
Why should I care
Social energy measures the number of followers and level of participation of the commitment to the purpose of the organization and the leader’s vision.
~Leaders who make a Difference by Burt Nanus and Stephen Dobbs. Continue reading
SocialChange Diva 